Founded in Athens in 1979 by two pharmacists, APIVITA (which means “life of the bee”) offers effective natural beauty products for the face, body and hair. The formulas harness the power of Greek nature with key ingredients derived from value-added bee products and medicinal plants, enhanced by innovative green cosmetology. Inspired by the eternal synergy between bees and Greek nature, APIVITA places its passion and commitment to the environment at the heart of all initiatives. Just like the beehive, the company is a living organism that never stops creating and distributing value: value for the environment, value for society, and value for the economy. This value is captured and embodied in the products, which are developed in a spirit of sustainability and responsibility in order to achieve beauty that respects nature and people: beauty of the mind, beauty of the soul, and beauty of the heart.