Greenroads was set up to reduce the environmental impact of transportation by leveraging AI and big data. The vision is smart, efficient, safe, and sustainable mobility enhancing the quality of life of all citizens. With a normal camera, Greenroads can detect and track all the types of vehicles and pedestrians, and understand where they are going and at what speed, while an easy to use interface offers visualisations and reports. This enables easy data delivery for consulting and simulation of future scenarios. This smart technology is enabling private complexes and cities to develop into livable spaces that optimise the use of space by various modes and prioritise active modes of transport.