As privacy and trust remain key in the data sharing debate, Privacy enhancing technologies (PET) will play a prominent role by 2025. Safe-DEED takes a highly interdisciplinary approach, bringing together partners from cryptography, data science, business innovation, and legal domain to focus on improving Security technologies, improving trust as well as on the diffusion of Privacy enhancing technologies to keep up pace with global macrotrends and the data economy, to enable the fastest possible growth. Furthermore, as it has been recently shown that even among large companies, many have no data valuation process in place, Safe-DEED provides a set of tools to facilitate the assessment of data value, thus incentivising data owners to make use of the scalable cryptographic protocols developed in Safe-DEED to create value for their companies and their clients.