Discover great EU-funded Innovations
Education, Content & Creativity INNOVATION
Prediction, re-purposing, recommendation and personalisation of TV.
SHARE:
Market Maturity: Market Ready
These are innovations that are outperforming in innovation management and innovation readiness, and are considered to be "Ready for the market". Learn more
Market Creation Potential
This innovation was assessed by the JRC’s Market Creation Potential indicator framework as addressing the needs of existing markets and existing customers. Learn more
Women-led innovation
A woman had a leadership role in developing this innovation in at least one of the Key Innovator organisations listed below.
Go to Market needs
Needs that, if addressed, can increase the chances this innovation gets to (or closer to) the market incude:
  • Prepare for Market entry
  • Scale-up market opportunities
Location of Key Innovators developing this innovation
Key Innovators
UN Sustainable Development Goals(SDG)
This innovation contributes to the following SDG(s)
SUSTAINABLE DEVELOPMENT GOAL 9
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

The UN explains: "Investments in infrastructure – transport, irrigation, energy and information and communication technology – are crucial to achieving sustainable development and empowering communities in many countries. It has long been recognized that growth in productivity and incomes, and improvements in health and education outcomes require investment in infrastructure."

The EU-funded Research Project
This innovation was developed under the Horizon 2020 project ReTV with an end date of 31/03/2021
  • Read more about this project on CORDIS
Description of Project ReTV
Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. High initial production or acquisition costs need to be recouped, but the abundance of online channels creates a thin viewer market for original content, especially on niche topics. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms (to be referred to as “vectors”). This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? We propose the Trans-Vector Platform (TVP) to address this challenge and help media companies gain a competitive advantage through guided content re-purposing and re-publication, on the fly and across vectors. The TVP requires novel methods to extract metadata, predict patterns in the topic-vector-audience matrix, and apply these patterns to enhance and re-purpose content - across vectors and according to predicted audience interests. Thus, ReTV will advance the state of the art in video analysis, video augmentation and annotation, content and audience metrics, prediction and recommendation models, visual analytics. The results of this extensive research will be tested and validated together with a regional public broadcaster (RBB), a national TV archive (NISV) and an OTT TV distributor operating in multiple EU markets (Zattoo). ReTV will offer them a better match between content and viewers across vectors, time and five EU languages (English, German, French, Spanish, Dutch). Impact will be measured via cross-vector deployment and viewer engagement. Automated re-purposing and more accurate targeting in terms of relevance and appropriate representation, tailored to upcoming events and specific vector audiences, will drive growth, lower costs, and increase the competitiveness of broadcasters and other professional stakeholders in European media value chains.

Innnovation Radar's analysis of this innovation is based on data collected on 30/09/2019.
The unique id of this innovation in the European Commission's IT systems is: 18162